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The New Faces of Retail

by admin on June 24, 2013

From online ordering to the growing food truck community the modern consumer wants things the way they want, when they want and retailers realize that they can either comply or fail.  The burger chain WhiteCastle gave us a prime example of this when they announced they would be joining the food truck nation with their “Crave Mobile” earlier this month. Businessweek.com reported that initially the Company will only offer their mobile food services for scheduled events with the launch in Louisville, Kentucky and Columbus, Ohio where WhiteCastle headquarters is based. The decision to experiment with the food truck audience was partly made as a way to test out new products not found in any of the 400 plus restaurant locations. According to business week the company saw 15% of their 2012 revenue as a result of their frozen burger line offered in groceries stores. This is another example of businesses conforming to the trend of retail crossovers.

Companies are also looking to connect with the growing demographic of online shoppers. More consumers are discovering the positives to the option of staying at home and having their goods brought to them. Whether fashion or food, an increasing amount of people are logging on instead of going out. Amazon has launched its second fresh groceries delivery service in Los Angeles, this service has been offered in Seattle, the company’s city of origin, for six years. Consumers can log onto the site and order from a wide selection of foods and popular brands such as Oscar Mayer and Kelloggs. Once you’ve made your selections you simply sit back and wait for your food to be delievered to you within a 24 hour period . Amazon has made it so that in these markets a consumer doesn’t need to leave their home for any of their consumer needs. The inventory includes not just food items but personal healthcare, household and pet care! Amazon is quickly turning the idea of one stop shopping, into one click shopping. While product prices are competitive to what a consumer may find at a local market some potential customers are hesitent to pay the charges associated with it. Currently customers are charged a $299 yearly fee and an additional delivery charge of $7.99 for orders under $35.00 dollars according to the L.A Times. The company has expressed interest in expanding the service to other cities because the venture has shown to be very successful.

Both of these companies have clearly learned from history; in the business world it’s companies that change and adapt to their customer’s lifestyles that prosper and grow.

 

 

 

 

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